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Feature Stories Archive
Durakon's Road To
Success
HDPE liners have made
Durakon a leader in the pickup truck accessory
industry.
By Karen
Koenig
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Manual trimmers are
used effectively by employees to remove excess
material from the formed parts.
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While a silver-lining is often the indicator of success,
for Lapeer, MI-based Durakon Industries, that liner is made
of high-density polyethylene.
Durakon Industries is the world's
largest producer of light truck bedliners which it
manufactures and markets under the Duraliner, AllStar and
Bodygard names. Durakon also manufactures the DuraSport line
of cargo-protection products for light trucks, sports
utility and cargo vans, as well as soft and hard tray
liners, trim panels and pickup truck and SUV steps and
running boards.
"The 'Dura' in the Durakon name
stands for durable," says Craig Parr, senior vice president
of manufacturing at Durakon Industries, and also president
of Bodygard and Duramex, both of which are wholly-owned
subsidiaries of Durakon (see sidebar on company background,
page 20). A publicly-traded company (Nasdaq DRKN), Durakon
posted sales of $192 million for 1998. Thermoforming sales
accounted for approximately half that figure, or $96
million, Parr says.
More than 200 different styles of
high-density polyethylene (HDPE) pickup truck bedliners are
currently manufactured. While they tend to differ in terms
of dimension, "each manufacturer also has his own specs,"
Parr says. "For example, on the Ford liners, the company's
logo is prominent in the front of the liner and there is
also a unique tie down arrangement." Durakon is the
exclusive OEM supplier of liners for Ford pickup trucks sold
in the United States and Canada. As both a tier one and tier
two supplier, Durakon is also an OEM supplier of liners for
other big auto makers, including Chrysler, GM, Mazda, Nissan
and Isuzu. "We also sell a lot in the aftermarket to
distributors," Parr adds.
"One of the things that sets us
apart is that we have three-day delivery anywhere in the
United States, which does require holding some inventory,"
Parr says. Product is shipped principally by truck, with
rail used for shipping to the West Coast.
While Durakon does substantial
business in the commercial van market, including interior
panels, the company's primary market remains pickup truck
bedliners &emdash; specifically Duraliner, AllStar and
Bodygard.
Extruding HDPE
Sheet
All plastic products are made from
HDPE, which the company extrudes for its own use. "For our
product, HDPE is paramount. It's tough and lends itself well
for thermoforming," Parr says. Durakon purchases its resin
from Paxson and Solvay.
Because the company manufactures
all its own sheet product, the extrusion lines run
continuously, three shifts a day, seven days a week. Durakon
has three HPM extrusion lines at the 325,000-square-foot
Duraliner (Lapeer) facility, plus an additional extrusion
line at its 50,000-square-foot Duramex plant in Lerma,
Mexico. All of the sheet extruded in Lapeer is strictly for
internal use in the company's manufacturing plants. However,
Parr adds, Duramex does sell some of its surplus HDPE to
other Mexican manufacturers.
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Vehicle Accessories To
Tow Trucks
Like most success stories, Durakon Industries
began with a vision. "The company was founded in
1979 by David Wright and Mike Wayne. They had an
inspiration and a need to create products &emdash;
a dream which has turned into reality," says Craig
Parr, senior vice president of manufacturing at
Lapeer, MI-based Durakon Industries.
Since 1982, it has grown to become the number
one manufacturer of pickup truck bedliners, serving
as both a tier one and tier two supplier to major
automotive makers. Under the leadership of David
Wright, president and CEO, Durakon has become the
exclusive OEM supplier of liners for Ford pickup
trucks sold in the United States and Canada. It is
also an OEM supplier to Chrysler, GM, Mazda, Nissan
and Isuzu.
In addition to its liners, the company also
produces cargo van interior trim panels and
accessories. Durakon has three manufacturing
facilities in Lapeer, MI, Clinton, TN, and Lerma,
Mexico for the manufacture of its automotive
accessories.
The primary product lines include:
Duraliner bed liner: the company's
high-end liner with features including gripper
surface and reinforced front panel.
AllStar and Bodygard liners: also high
quality, these liners compete in the more
price-sensitive markets. Both are sold through a
large distributor network.
DuraSport: a complement to Durakon's
bedliners, this line of cargo-protection products
includes protective liners for the back interiors
of sport utility vehicles and mats.
In addition to the vehicle accessories market,
Durakon has also made its mark in the towing and
recovery vehicle segment.
Jerr-Dan is a top brand of towing and recovery
vehicles, offering a full-line of rollback carriers
and wheel-lift towing vehicles. Durakon purchases
the chassis and manufactures the remaining
components at its Greencastle, PA, facility. Among
the products produced under the Jerr-Dan label are:
ZOD wheel-lift for rollback car carriers, Stingray
model of high-end carriers, and medium- and
heavy-duty tow trucks. The line is sold through a
network of independent distributors.
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To maintain consistency and quality
control, both plants run similar extrusion processes. Sheet
is extruded in gauges ranging from 125 through 280, in
varying lengths for use in the thermoformers. The standard
color for the material is black
"In theory, we can make the liners
in any color. But 95 percent of the buying public doesn't
want anything but black," Parr says. If another color is
specified, a colorant can be added to the HDPE, he
adds.
Forming the
Duraliners
Having the extrusion lines in-house
helps the company not only maintain quality control, but its
high production rate as well.
In the Lapeer plant, a dozen
thermoforming lines run during the three shifts to form
Durakon's HDPE liners; 10 are Brown Machinery formers and
two are Maac Machinery. Overall, the company operates 19
thermoforming lines within its three plastics manufacturing
facilities (Clinton TN, Lerma, Mexico and Lapeer, MI). "We
anticipate expanding that by a couple more lines within the
next year," Parr says.
"Currently, (at Lapeer) we have
four-station rotary formers (two Maac and two Brown), while
the remainder are inlines of various configurations," says
Jeff Garceau, plant manager. "Our big inline thermoformer
can handle 14-foot sheets."
On the inline molders, single
sheets of HDPE are heated to 400F, placed over a mold and
formed. The formed liner must cool in place before the
process can be repeated.
The forming cycle typically runs
approximately four minutes on a manual former and three
minutes on the rotary.
On the rotary formers, parts are
formed in a higher production, continuous cycle. Sheets are
positioned on the former, then rotated into the oven and
heated to approximately 400F. The flexible material is next
rotated into the mold station and vacuum is applied, forming
the sheet to the mold. After forming the liner is cooled and
moved to the trimming cell.
The company uses CAD/CAM
programming to design its patterns for molds. Wooden
patterns for tools are manufactured in the plant's
woodworking shop by a dedicated staff of trained mold
makers. "We'll take a part, measure and scale it, add shrink
(depending on whether aluminum or fiberglass tools) then
measure off the part," explains mold maker Dan Girlish. This
process can take anywhere from one day for small jobs, "to
three months for a van panel set."
Durakon currently inventories more
than 200 truck bed molds for use on the inline and rotary
formers.
Fabricating the
Parts
After forming, parts are
transported to trimming cells. In addition to manual
trimmers, the company also uses Motoman robotic trimmers
equipped with Bosch end-of-arm routers to trim excess
material from the parts.
According to Garceau, the robotic
trimmers work in tandem. After clamping into place, holes
are cut into the formed liners for attachment to the truck.
Then, one robotic trimmer trims the tailgate section while
another trims excess material from the liner perimeter.
According to Garceau, the entire process takes less than
five minutes.
"We use both carbide-tipped and
solid carbide cutting tools," Garceau says, "though we tend
to use more solid carbide tools because of their
longevity."
Each operator and/or cell
technician is responsible for an hourly quality control
check, "which comes out to approximately 12 to 15 parts per
hour," Garceau says. Floor supervisors and process
technicians also perform random quality control
checks.
"The appearance of the trim is very
important. You also want the trim to be non-injurious (i.e.,
no sharp edges) to the person installing," Garceau
says.
Maintaining a high standard of
technology and quality control is very important to the
company, Parr says. Durakon is ISO 9002 QS 9000 certified
and is considered the number one bed liner company for all
of North America, he adds.
As Parr says, with the company
motto, "Winning with technology," what else would you
expect?
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